Nitrogen

Open your rollout by routing traffic through Nitrogen and setting clear rules for what to cache, what to compute at the edge, and what to pass to your origin. In the dashboard or via API, define cache keys and TTLs for images, styles, scripts, and APIs. Turn on Origin Shield to place a protective PoP in front of your servers, then choose Custom SSL or Shared SSL depending on your certificate strategy. Use Dynamic Content Routing to steer requests by path, headers, device, or geography. When you need to ship a hotfix or new content, trigger targeted purge jobs so only the affected objects refresh. Validate everything in staging, flip DNS, and watch time‑to‑first‑byte drop without touching app code.

For merchandising and content teams, Nitrogen lets you drive on-page outcomes directly. Build audience rules that react to session context and past activity to tailor banners, recommendations, and promos at the edge. The behavioral models observe click paths and affinity signals, then suggest next best actions you can approve or automate. On category or catalog views, configure fast facets, sort orders, comparisons, and instant search so shoppers find products in a few taps. Launch experiments (copy, layout, sequencing) without redeploying the app, and use Reports to track lift by segment, device, and region. When a campaign spikes demand, Nitrogen absorbs the surge, keeping product detail pages and checkout responsive. more